New UK general manager for Electrolux

In Industry News On
- Updated

Peter Spencer has been appointed Electrolux General Manager UK & Ireland, reporting to Chris Braam, SVP Sales and Aftermarket Service, Electrolux Major Appliances Europe.

Peter joins Electrolux from Akzo Nobel Decorative, where he was Sales Director.

“I am delighted to welcome Peter to head the UK and Irish markets. Peter brings considerable sales and commercial knowledge to the business and will play a pivotal role in continuing to build on the strong brand portfolio and grow our market share in UK and Ireland. These are two key markets for EMA Europe and the development of the UK and Ireland over the next three years will be an important component of Electrolux’s European growth,” says Chris Braam.

Prior to Akzo Nobel Decorative, Peter worked for Constellation Europe, a large wine company with operations in the UK, Europe and South Africa, including brands like Hardy’s and Kumala. During this period, his roles were Managing Director of Gaymer Cider Company, SVP UK Wine Sales and Sales & Marketing Director for Matthew Clark Cider. Earlier in Spencer’s career he held several sales and marketing positions at Coca Cola and Esso Petroleum.

Peter takes over from Ian Banes who has taken on the role of SVP Product Line Home Comfort, Channel and Sales Development for Electrolux Major Appliances EMEA

Peter Spencer will start his new position on 31st March 2014 and will be based in Luton.

You may also read!

Whirlpool certified as top employer in UK and Europe for 2021

Whirlpool UK Appliances Limited, the home of Hotpoint, Indesit, Whirlpool and KitchenAid brands, has received the prestigious Top Employer


Indesit updates Turn&Go recipe app

To support busy families in the kitchen, Indesit has updated its exclusive Turn&Go recipe app. The app now features


Whirlpool UK Appliances Limited wins CIH ‘Supporter of the independents’ Award

Whirlpool UK Appliances Limited, the home of Hotpoint, Indesit, Whirlpool and KitchenAid brands, has won the much-coveted Combined Independent


Mobile Sliding Menu

©2020 Innovative Electrical Retailing. Datateam Business Media Limited. All rights reserved.
Registered in England No: 1771113. VAT No: 834 8567 90.
Registered Office: 15a London Road, Maidstone, Kent ME16 8LY