New sales company for the CE industry

In Industry News On
- Updated

Former Samsung UK general sales manager, Colin Rodgers, has launched a new sales company specialising in consumer electronics (CE) and targeting both national, independent and digital retailers.

The business, which is called CRMB Ltd, will also provide new and existing brands with channel management and offer a wide range of services, including sales to physical and online retailers; end-to-end account management; researching and gathering market intelligence; generating new business; sales consulting; additional B2B sales and marketing advice.

Colin, who recently left Samsung UK, has over 20 years’ experience in consumer electronics sales. He spent the past 15 years at Samsung UK – 12 of those as general sales manager. Prior to that, he worked at Sharp, Toshiba and Sony Music.

He has decided to launch CRMB Ltd in order to provide brands in the CE industry with a professional, outsourced sales resource, which offers cost-efficient services, but doesn’t compromise on quality.

Commenting on the launch of his new business, Colin said: “I am ideally placed to offer brands a strong representation. The cost to brands of looking after accounts with a good level of professional sales service is high, so it makes perfect sense for them to outsource that function to a highly experienced team.”

He added: “With many companies reviewing the cost and efficiency of their sales operations, it is the ideal time to be starting this new venture and the response from brands I have already spoken to has been very positive.”

The first brand to be signed up by CRMB Ltd is Aiwa with more launching over the coming weeks.

“I am delighted to announce that CRMB will be working with Hanaco Ltd on the relaunch of the Aiwa brand of exciting and premium quality audio products in the UK,” said Colin.

As CRMB Ltd develops, additional account managers will be employed and extra services, such as reward and incentive programmes, product training and marketing resource deployment, will be added.

According to Colin: “CRMB Ltd aims to be more than just a sales agency – it will be the outsourced sales operation that consumer electronic brands in the UK have been looking for. I am keen to talk to any brand or retailer that is interested in working with us.”

For more information, please contact:

Colin Rodgers
Email: colinrodgers@ymail.com
Tel: 07788 978369
Facebook – CRMB Ltd
Instagram – CRMB2020
Website – www.crmb.co.uk

You may also read!

Meaco launches the Meaco Deluxe 202 humidifier

Leading UK air treatment manufacturer Meaco has announced the launch of the Meaco Deluxe 202 humidifier, humidifier and air

Read More...

Teka adds new microwave to its popular UK cooking collection

Teka, one of the world’s leading designers and manufacturers of appliances, sinks and taps, and available exclusively from distributor

Read More...

Euromonitor: Haier ranked no.1 major appliance brand for twelve consecutive years

Haier has once again ranked the No.1 Global Major Appliance Brand in volume sales in the world by Euromonitor International, the world leader in

Read More...

Mobile Sliding Menu

©2020 Innovative Electrical Retailing. Datateam Business Media Limited. All rights reserved.
Registered in England No: 1771113. VAT No: 834 8567 90.
Registered Office: 15a London Road, Maidstone, Kent ME16 8LY