New retra chief executive announced

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Retra deputy chief executive Howard Saycell (pictured) has been appointed as the new CEO of retra and retracare and will officially take the helm from Bryan Lovewell on June 1 2015, the trade association has revealed.

Retra announced in December 2012 that Bryan would be retiring after seven years as CEO.

Howard Saycell (3)

Howard comes to the role with over 30 years of industry experience and knowledge and has worked within retra for three years during which time he managed the legal helpline as well as playing an active role in the management of many of retra’s events and activities, retra says.

Prior to joining retra in 2012, Howard worked for Sony for 28 years and since 2006 has also been involved with TRIC (Television and Radio Industries Club) and remains an active committee member.

With Howard’s promotion, his former role as deputy CEO will be filled by retracare general manager Matt Sheldrake, who will now hold the position of deputy CEO of retra and retracare.

Matt joined retra in May 2013 and has been instrumental in the transformation of its warranty business retracare, retra says. This includes the launch of the new retracare warranty scheme as well as various other initiatives including securing new business opportunities and partnership ventures, it adds.

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