New marketing director for Indesit UK

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Indesit Company UK has appointed Piero Pracchi as the company’s new marketing director for the UK and Ireland.

Piero said: “I’m delighted to be appointed in this position. My passion for brand and product development is paramount and will be the driving force behind my work. I am sure that, working together with our retail partners, we will really be able to change the appliance market for the better, with stronger education of key consumer benefits and reasons for appliance upgrade.”

Piero joined Indesit Company UK in 2012 as Hotpoint brand director, having previously spent six years with Indesit Company in Italy in various international and marketing roles. He developed and launched products like the new Aqualtis and Ultima washing machines during this time. Before joining Indesit Company, he worked in business development roles in both Italy and New York.

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