New look for the next century

In Industry News On
- Updated

Belling has unveiled a new look as it embarks on its second century as a mainstay of British cooking.

After a year of celebrations to mark its 100th birthday, Belling unveiled its refreshed branding and strapline – Behind Every Great Meal – at the recent BBC Good Food Summer show.

A new website has also been launched, which includes a Kitchen Table Conversation section packed with recipes and videos from renowned chefs.

Jane Rylands, Marketing Communications Manager for Belling, said: “Belling is a renowned family brand with a reputation for producing innovative, affordable appliances that have played an important role in the lives of four generations of British cooks. After last year’s celebrations of Belling’s centenary we felt the time was right to open a new chapter in Belling’s history with a fresh look.

“The recent launch of the Sebastian Conran collection, and other exciting new technology being unveiled this year, makes the clear statement that Belling is here to stay and ready to nurture the next generation of cooks.”

You may also read!

Hotpoint launches laundry promotion

Consumers can enjoy a six-month, free supply of Ariel Pods, as well as a Lenor scent boosting bundle, with


Bosch presents new filter coffee machines

The new Bosch TKA8013 Styline filter coffee maker (in black) and TKA8011 Styline filter coffee maker (in white) feature


Haier UK partners with Boxxfresh

Haier has announced a new promotion in partnership with Boxxfresh – Keep It Fresh, Reduce Food Waste with Haier


Mobile Sliding Menu

©2021 Innovative Electrical Retailing. Datateam Business Media Limited. All rights reserved.
Registered in England No: 1771113. VAT No: 834 8567 90.
Registered Office: 15a London Road, Maidstone, Kent ME16 8LY