New look for the next century

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Belling has unveiled a new look as it embarks on its second century as a mainstay of British cooking.

After a year of celebrations to mark its 100th birthday, Belling unveiled its refreshed branding and strapline – Behind Every Great Meal – at the recent BBC Good Food Summer show.

A new website has also been launched, which includes a Kitchen Table Conversation section packed with recipes and videos from renowned chefs.

Jane Rylands, Marketing Communications Manager for Belling, said: “Belling is a renowned family brand with a reputation for producing innovative, affordable appliances that have played an important role in the lives of four generations of British cooks. After last year’s celebrations of Belling’s centenary we felt the time was right to open a new chapter in Belling’s history with a fresh look.

“The recent launch of the Sebastian Conran collection, and other exciting new technology being unveiled this year, makes the clear statement that Belling is here to stay and ready to nurture the next generation of cooks.”

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