NEFF

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For Neff, 2007 was a time of considerable growth over the previous year.  Several models introduced during 2006 opened up some new ‘niche’ areas for the brand.  Sales of the USA-style refrigeration, built-in coffee machine and increased range of chimney hoods were all very successful.
The launch of the new Steam Combination ‘CircoSteam’ oven in 2007 was the catalyst to a highly visible above-the-line campaign designed to inform and enthuse Neff’s end customers.  The new design concept of ‘In-Line’ appliances, a selection of combination cooking products combined with the warming drawers, has created stunning kitchen designs with sales results to match.
The electrical retail sector is showing above market growth for Neff.  In conjunction with the robust trading policy, this will continue to be a vital route to market for the Neff brand in 2008.

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