Neff launches Accredited Appliance Retailer Initiative

Encouraged by the success of its MasterPartner initiative for kitchen specialist retailers, Neff is launching a parallel scheme exclusively for independent electrical retailers.
Starting in December 2008, the manufacturer will be introducing the Neff ‘Accredited Appliance Retailer’ (AAR) scheme. As in the MasterPartner initiative, eligible Neff dealers have to be invited to join the AAR scheme.   Accredited appliance retailers will already be supporting Neff with a steady turnover, but will be keen to grow their Neff business even more in 2009 with a mutually beneficial, side-by-side partnership.
By signing up to a number of criteria based on a proven commitment to the ethos of the Neff brand, such as customer service, product training, website and display requirements, independents will be rewarded with AAR status and its many related benefits.
Mike Jarrett, Neff sales director, explains the scheme: “As in the MasterPartner initiative, the Accredited Appliance Retailer scheme is designed to recognise the expertise and professionalism that independent dealers bring to our business. As a result of extensive research into this sector, we have created a set of business benefits exclusively for independents, which we believe will actively enhance their business and offer best-practice opportunities.”
Leaflets detailing the AAR scheme and its advantages are available now.  Neff area business managers will be discussing the concept with eligible dealers over the coming weeks.  Completed Accreditation application forms will be submitted to Neff sales director, Mike Jarrett for an overall decision and subsequent invitation to join the scheme.