In Product News On
- Updated

The small appliance sector continues to be highly competitive. Thanks to our investment in product innovation, consumer research and design our market share remains strong. We have seen particular success this year with Intellisteam, a revolutionary new steamer which cleverly pre-programmes everything so that a whole meal will finish cooking at precisely the same time. Our Advanced Finish Iron has also been hugely successful as it features an intelligent soleplate ensuring consumers get an exceptionally smart finish. Both products have recently been awarded the prestigious Which? Best Buy confirming our commitment to innovation and excellence.

2008 has been the year that the environment has remained high on the news agenda. The widely reported impact that appliances have on both the environment and household bills has increased consumer demand for energy efficient products that make domestic tasks easier and quicker.  We kick started our energy saving product programme with the introduction of the first-ever energy saving small appliances collection. Concentrating on those products consumers use most regularly around the home there are currently five products in the Ecolectric Collection – a kettle, toaster, iron, vacuum cleaner and slow cooker.

As part of our long-term commitment to environmental sustainability, we are one of the only small appliance manufacturers to be working with the Carbon Trust, helping us to achieve our goals, addressing all areas of our business.

Looking to the future, all products will need to be energy efficient as the green issue is here to stay.

You may also read!

Whirlpool UK Appliances expands global STEM tournament to Bristol primary schools

Whirlpool UK Appliances, the home of Hotpoint, Indesit, Whirlpool and KitchenAid brands, is launching a new fully-funded Institution of


Pre-orders open in Europe for Sony LED TV with cognitive intelligence

Sony said that pre-orders have started for its BRAVIA XR X90J Full Array LED TV, which it said delivers


Customers urged to play their part for safe reopening

Thousands of retailers will be welcoming back customers from today as ‘non-essential’ retail begins to reopen. Retailers have spent hundreds


Mobile Sliding Menu

©2020 Innovative Electrical Retailing. Datateam Business Media Limited. All rights reserved.
Registered in England No: 1771113. VAT No: 834 8567 90.
Registered Office: 15a London Road, Maidstone, Kent ME16 8LY