Morphy Richards launches its most powerful steam iron range

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Morphy Richards has launched a new Turbosteam collection, which features three of its most powerful steam irons to date.

Offering up to 55g of steam output plus an extra steam boost shot of 200g, the Turbosteam, Turbosteam Pro, and Turbosteam Pro with IntelliTemp, feature between 2800W to 3100W power, and heat up in just 40 seconds.

All the irons have a Pristine Finish Ceramic Soleplate which helps them glide effortlessly over all types of fabric and keeps them looking like new for longer.

The Turbosteam Pro model comes with additional digital controls to change between settings at the touch of a button, while the technology on the Turbosteam Pro with IntelliTemp automatically selects the optimum temperature for all fabrics, meaning there is no need to switch between settings.

All Turbosteam irons come with an ‘auto shut-off’ safety feature as standard and have been tested in the UK for more than 1,000 hours. The brand is so confident about the quality of the new appliances that all three models come with a four-year guarantee.

Additional features include a soft touch handle, EasyStore cable clip and an easy view water window, plus an extra-long three-metre cable.

Charlie Stafford, consumer marketing manager at Morphy Richards, said: “2020 and the start of 2021 have been a challenging time for the garment care market. Consumers have spent much less time socialising or in the workplace, reducing their usage of garment care products.

In the year to April 2021, the UK steam irons market shrunk £9m to £64.5 (vs. the previous 12 months).

Mr Stafford said: “However, Morphy Richards bucked the trend and was the only major garment care brand to show growth during this period. As 2021 progresses, with social and work lives returning to some level of normality, we can already see improvements in the market and we are in prime position to build on the success of the past 12 months.

“The new Turbosteam range is the perfect combination of performance and quality and is our most powerful range of irons we have brought to market. We wanted to deliver appliances that not only make life and ironing easier for consumers, but also to help them protect their clothes and have the reassurance of a product that is reliable.”

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