The company has worked with a team at Bristol University on the effects of temperature, moisture and pressure on different fabrics. The Advanced Finish iron features a soleplate divided into three areas, all with different functions – turbo boost tip at the top, with a separate steam chamber, for stubborn creases; constant steam in the middle, also with its own steam chamber, for gentle constant flow; press and set section at the heel, which removes the moisture and sets the fabric for a crease-free finish.