Organisers of IFA, which will take place at the Berlin Exhibition Grounds, from September 2-6, have announced that more than 80% of exhibition space has been booked.
Kai Mangelberger, director of IFA 2022, said: “With such diversity on show and by mirroring the entire market we are paving the way for a successful show for exhibitors and visitors alike.
“The fact that exhibitor numbers are back to pre-pandemic levels, with Samsung in the CityCube Berlin, Panasonic in Hub 27 and LG in Hall 18 for example, and with the household appliances area almost fully booked, where companies including Bosch, Haier, Miele and Siemens are on the southern section of the grounds, shows that expectations for IFA 2022 are high.”
With IFA Virtual, Messe Berlin is launching a new B2B platform this month for arranging trade fair visits, networking and finding information. It will also contain a comprehensive list of exhibitors and product highlights.
Mr Mangelberger said: “We are pleasantly surprised at the many registrations still being received at short notice. We will be working on the exhibitor lists and hall plans up to the last minute to ensure a place for every exhibitor and to perfect the hall interior for visitors.”