Mitchell & Brown unveils its Summer of Sport window display competition

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Mitchell & Brown’s window display competition, celebrating a jam-packed summer sporting schedule, offers a worthy winner up to £2,000 worth of free products.

Bolton-based Mitchell & Brown is ensuring retailers and their customers can win big throughout this summer’s festival of sporting action with its Summer of Sport window display competition and consumer prize draw.

The in-store competition encourages retailers to channel their creative skills by designing and installing a unique, eye-catching window display showcasing some of the brand’s key selling points like its seven-year warranty, British heritage, and customer service.

The move is supported by a consumer prize draw promotion, offering three lucky Mitchell & Brown TV customers their money back on TVs purchased during the summer sporting season.

The window display competition starts with a large window banner and online assets supplied by Mitchell & Brown, and the rest is up to the retailer and their sports-themed creativity.

While the top window display submitted will win TV prizes up to the value of £2,000 at retail (£699.99 and £529.99 for the first two runners up), the real benefit is in attracting customers into store and encouraging a big screen TV purchase for the season ahead.

“Large sporting events always increase TV sales and this summer’s post-lockdown sporting schedule is packed with major competitions,” said Dan Brown, director of operations at Mitchell & Brown.

“To help our retailers make the most of this opportunity, our Summer of Sport campaign combines a consumer prize draw and fully supported retail window display competition to raise brand awareness and drive customers into store. In addition to the prizes, we are supporting the campaign with a raft of digital assets, window banners and co-promotion of participating retailers’ window displays.”

Once the competition is closed, an independent judge will select their top three favourite window displays. The lucky retail winners will be announced before August 1 and receive their Mitchell & Brown prizes (to sell or use as staff incentives) as well as being a major part of Mitchell & Brown’s dealer focus and PR over the coming months

Participating retailers looking for some help or suggestions can visit Mitchell & Brown’s assets page at or call a Mitchell & Brown representative or Big Red Sales account manager who will be happy to help.


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