Miele has announced that from now until the 28 February 2014, Miele is offering a free ten year warranty which covers full parts, labour and call outs (subject to terms and conditions) on its W5872 and W5877 Edition 111 washing machines as well as the premium W5000 Supertronic model.
The promotion will be supported with print advertising throughout October with an expected reach of nearly three million consumers. Online advertising will also run from August until November 2013 and the Miele Homepage will prominently feature the promotion.
PoS material will also be available in the form of A4 and A5 adverts, web banners and stickers for portholes. Further information on PoS opportunities will be available through Miele’s Business Development Managers.