Using a London Soho townhouse as a background, Miele unveiled its S6 range of vacuum cleaners which represent an overhaul of the manufacturer’s models to which a number of new features and user benefits were added to make vacuuming less of a chore.
The new S6 range features a vacuum cleaner to suit all lifestyles including the S6730 Red Velvet with a tactile red ‘velvet’ surface finish, the new S6290 Silence – Miele’s quietest vacuum ever; the S6210 Power for a first-class cleaning performance; the S6240 Ecoline for the energy conscious consumer; and the S6220 Cat & Dog, designed for pet owners. All cleaners in the S6 range have ‘one touch’, gentle rewind mechanisms, HyClean filterbags and Active HEPA filters.
Simon Grantham, Miele chief executive, commented to IER: “This is a launch of a complete range of our cylinder cleaners which were redesigned and updated with new features, such as colour coded bag replacement system, easy and gentle cord rewind mechanism, very quiet operation for use in the evening, and more effective turbo brushes for pet hair. The cleaners in the S6 range are designed to cope with a variety of family and household requirements. In the range there is a cleaner for every need.”
The launch will be supported by TV advertising in May and subsequent press advertising. Miele will support retailers selling the S6 range with a number of promotions and display offers for selected models.