Miele earns plaudits in Which? Best Appliance brands survey

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In the Which? 2015 Best Appliance Brands Survey, German premium domestic appliance manufacturer Miele is the ‘Best Brand Overall’ in five (cylinder vacuum cleaners, upright vacuum cleaners, washing machines, tumble dryers and dishwashers) out of the eight categories it is featured in.

High res Miele Logo

Miele GB managing director Simon Grantham said: “We are committed to offering customers products that embody our ethos of ‘Immer Besser’ (Forever Better) and it is great to receive this recognition in the Which? 2015 Best Appliance Brands Survey.”

A survey revealed: “Miele has the highest reliability score of any washing machine brand and is also the best brand overall. In fact, Miele washing machines are so reliable that 72% of its models owned by our members remain fault free even after 10-years.”

The report, published in the January 2015 issue, surveyed 10,986 Which? members about the products they own in 15 appliance categories.  Which? analysed the results to uncover which are most and least reliable, the brands that foster customer loyalty, the ones considered best value for money and those with the highest customer score.  Customer scores are based on how satisfied owners are with products and how likely they are to recommend them to friends and family.

The survey results were combined with data from the most recent Which? lab tests to reveal the best and worst brand overall for each appliance.

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