Messi, Piqué and Turan surprise school kids in Beko campaign

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Lionel Messi, Gerard Piqué and Arda Turan surprised 10 children from a school in Barcelona and joined in with their training session as part of a special day out organised by appliance manufacturer Beko, Premium Partner of FC Barcelona.

The children, who regularly take part in the FC Barcelona Foundation’s FutbolNet programme, were taken by bus to a surprise location – the FC Barcelona training ground – for a special coaching session. However, the biggest surprise came when the trio of international football stars walked in to take part in the session as part of Beko’s Official Partner of Play campaign.

Beko BarcaWhile the children were enjoying their dream day playing with Messi, Piqué and Turan, Beko gave their school a makeover by transforming a previously unusable room with new paintwork, furniture, FC Barcelona and FC Barcelona Foundation wall vinyls and brand new Beko appliances to create a vibrant room for them to play and learn in, the company adds.

Global Beko CMO Tülin Karabük said: “Everyone deserves to have time to play in their lives, but for some people this is not always possible. For the children at the school, football and FC Barcelona means everything to them, so Beko teamed up with the club to give the kids the dream day of play at FC Barcelona’s training ground and the surprise of their lives from Lionel Messi, Gerard Piqué and Arda Turan. We also left a legacy for the school by creating a new-look workspace complete with new Beko appliances.”

School principal Òscar Tàrrega commented: “Thanks to Beko and FC Barcelona, the kids have the opportunity to play in a place that would never be possible. It gives these kids a chance; something to make them happy. The legendary players – I saw them approaching but none of the kids saw it and it was spectacular. The surprise on their faces, they weren’t expecting it. It has been a gift.”

FC Barcelona first vice chairman Jordi Cardoner said: “Working with Beko on this brilliant surprise for the children has been a great experience and we would like to thank Beko for their continued support of the club, the FC Barcelona Foundation and FutbolNet.”

FutbolNet is a scheme for 10 to 16-year-olds run by the FC Barcelona Foundation, which works with schools and youth groups in Catalan areas to use football as a tool to promote values such as self-confidence, respect and a sense of responsibility.

Beko’s Official Partner of Play campaign is built on FC Barcelona’s skilful, attacking football played with freedom and enjoyment both on and off the pitch, the manufacturer explains. As a brand, Beko adds that it supports people in their busy lives by providing fast, flexible and efficient home appliances, giving them more time to ‘play’ every day with the spirit of FC Barcelona.

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