Meaco is set to promote the benefits of using a dehumidifier to reduce humidity, condensation and damp problems with a series of national TV commercials.
Starting in November 2017, Meaco has committed to a nationwide £100,000 television advertising campaign to support the sales of its dehumidifiers through its retailers, both in store and online.
Aimed at an ABC1 audience, tilted towards females over 35, the campaign aims to show how Meaco dehumidifiers can be used to solve the issues of condensation, damp and mould to create a better environment for the family. The campaign will start with the 12L Low Energy dehumidifier. The channel list will be refined based on analytical feedback on a week by week basis but will include ITV Channels, Comedy Central, Discovery and Food Network, Meaco notes. Amongst other channels to be used are Boomerang, Cartoon Network, Cartoonito and More4. The first advertisement is planned to appear almost 900 times during the second half of November alone.
Meaco director Chris Michael commented: “As well as supporting our retailers, we are reaching out to families to show that they do not have to put up with damp, mould and condensation issues during the British winter, and that a Meaco dehumidifier can make the home a drier, warmer, healthier and nicer environment for their whole family.
“Dehumidifiers have not appeared on television for a very, very long time now and we are delighted to be the company to bring them back and lead the way. This is all part of Meaco’s plan to move the dehumidifier market forward both in terms of innovation and awareness.”
The TV campaign will showcase the awards Meaco has received from both Which? and the Good Housekeeping Institute. The commercial for the DD8L Zambezi, Meaco’s model launched in 2016 after three years of research and development, will highlight Meaco’s relationship with the David Shepherd Wildlife Foundation. For each sale of a DD8L Zambezi, Meaco donates to the DSWF supported Elephant Orphanage. To date, Meaco have donated over £21,000.