MAYTAG

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Maytag UK has had a rewarding year with the launch of new genuine American laundry, energy efficient refrigeration and contemporary range cooking.

The independent retailer understands Maytag’s philosophy of providing innovative and desirable appliances and the importance of premium customer service.  Looking forward to the coming year Maytag has exciting innovative product introductions planned that will be of great benefit to the independent sector. We shall continue to tailor our service to ensure we offer the very best customer support to our retail partners, and to ensure we create maximum opportunities in the market place.

However, we all realise that 2009 will be very challenging with a decline in consumer spending.  Added value, customer service and enticing products and displays will be at the forefront of every retailer’s strategy. To pull in the profits it’s important to have the latest ‘on-trend’ appliances on display and select brands that offer differentiation, rather than mimic the competition. There is evidence too that during difficult trading times affluent consumers remain discerning preferring to purchase products that offer durability and long-term reliability.

Only the strongest brands and best retailers will remain and prosper, so make sure that you maintain the investment in your business ready for when the upturn comes, and it will. It is a good time to truly make your business efficient and effective; invest in training so your team is armed with the best product knowledge and ensure your customer service is exemplary.   

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