Marketing stalwart joins Hoover SDA

In Industry News, New Appointments On

Kitchen appliance manufacturer Hoover has appointed an experienced marketer to its small domestic appliance (SDA) marketing team, based in Merthyr Tydfil in south Wales.

Phillip Jones brings with him more than 16 years’ experience, having held marketing and category management roles at PC World and Paddy Power.

With overall management of the SDA brand execution across all customer-facing media, including above the line, in store, PR, online and social media, Phillip (pictured) will be responsible for driving innovation through the floorcare, ironing and steam cleaning product ranges.

Phillip said: “Hoover floorcare products have an incredible heritage, so much so that people use the brand name day in, day out when they talk about vacuuming their home.

“With such a rich history, spanning over more than century, a huge focus for the next few years is to communicate the many technological innovations in the category and showcase the exciting product developments that we’ve introduced to help make people’s lives easier, such as cordless models.

“It’s an exciting time for Hoover, especially as it continues with its 20:20 Vision and ambition to become the ‘supplier of choice’ and I’m really looking forward to implementing the plans we have in the pipeline.”

Hoover Limited head of sales and marketing Valentino Ricioppo added: “Phillip has a wealth of relevant and transferable experience, most latterly in his position of brand marketing manager. He also understands the many routes to market that our products are available through, so we’re pleased to have him on board.”

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