Maplin unveils first national TV campaign

In Industry News On

Electronics specialist Maplin has unveiled its first ever national TV campaign.

The Maplin Moment campaign dramatises those moments when technical know-how runs dry, but Maplin has the solution.

The campaign kicked off on Sunday May 4 and will run until Saturday May 31, and will feature on 89 channels including ITV and Channel 4, as well as on Freeview, digital and Sky channels.

Created by krow communications, with adconnection handling the media planning and buying, the ad follows ‘Harry’ who observes multiple everyday moments when people’s tech know-how runs dry – but Maplin’s range of technology offers a smart solution. This includes an HDMI adaptor for multiple electronic devices; a Wi-Fi booster and a light dimmer for romantic dinners.

Maplin CEO John Cleland said: “The launch of Maplin’s first national TV campaign is the culmination of a lot of strategic change within the business. Our aim is to showcase the brand to a much wider audience, underpinning our role as Britain’s leading electronics specialist retailer.

“We’ve really invested in the brand with this campaign, combined with a new web platform and investment in our 215 stores throughout the UK. This strategy is designed to give more people a greater understanding and awareness of the brand and of our ‘Maplineers’ – the tech experts ready to help solve some of life’s little, but often frustrating, tech problems.”

Adconnection will reportedly be aligning TV activities with a programme of harmonised social media activity to amplify the impact of the TV campaign.

You may also read!

New Northern Ireland housing report from Electrical Safety First

Recharge – a new report on Northern Ireland’s homes, by leading safety charity Electrical Safety First - found private

Read More...

Capitalising on a surge in consumer spending

With the nation preparing to emerge from lockdown, retailers will be gearing up to make the most of renewed

Read More...

All Miele dishwashers confirmed to remove more than 99.9% of all viruses

Premium domestic appliance manufacturer, Miele is a leading name in appliance technology and sustainability and now its dishwashers are

Read More...

Mobile Sliding Menu

©2020 Innovative Electrical Retailing. Datateam Business Media Limited. All rights reserved.
Registered in England No: 1771113. VAT No: 834 8567 90.
Registered Office: 15a London Road, Maidstone, Kent ME16 8LY
open