Mansfield unveils ‘digital high street’ retail technology scheme

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Nottinghamshire market town Mansfield has adopted Rewarding Visits technology, which will see its shopping areas transformed into ‘digital high streets’.

Launched on March 11, the system will see the BID’s (Business Improvement District) existing ‘I Love Mansfield’ scheme upgraded and re-launched with the addition of four digital touchpoints complementing the initiative. Located in the Four Seasons shopping centre, Mansfield Central Library, bus station and Vision West Nottinghamshire College, the touchpoints allow shoppers to print out vouchers to use on money-saving offers and promotions available at a range of town centre businesses.

Local firms will be able to add their offers and promotions to the platform in minutes, which shoppers will be able to view on their mobiles through an app or at the touchpoints. Around 120 retailers from large businesses including Boots and Wetherspoons, to small locally owned independents had live promotions upon launch. These companies will be able to access data on shoppers that have interacted with their offers both for ongoing marketing and additional promotional opportunities.

Existing cardholders will be supplied with new cards, and businesses across the town have been advised on how to benefit from the new scheme. The teams at Rewarding Visits and Mansfield BID have also worked closely to create a new microsite and app supporting the technology, featuring live offers and promotions.

Rewarding Visits founder Guy Chatburn commented: “Mansfield has an extremely forward-thinking BID team that makes it stand out from many other towns. We are very excited to be launching our technology in Mansfield and are sure that it will be a hit with shoppers and local retailers alike.

“It was fairly straightforward for us to adapt the existing initiative for use with our technology, and our ability to create microsites supporting schemes meant the BID team didn’t need to commission a new website or app.”

Mansfield BID manager Sarah Nelson said: “We are proud that, once again, Mansfield is one of the first towns in the UK to get such high-tech systems that will help to drive footfall into the town centre.”

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