Magimix has launched reportedly its biggest retail promotion to date in partnership with DreamWorks Pictures, Touchstone Pictures in celebration of the film release of ‘The Hundred Foot Journey’.
To support the launch of the film starring Helen Mirren, Magimix will be running a promotion across its range of premium food processors, blenders, juicers, ice-cream makers, toasters, coffee machines and steamers. From August 14 to September 25, consumers who purchase any Magimix or Magimix Nespresso product from all retailers will be automatically entered into a competition to win a luxury cooking break for two in Bordeaux.
The winner and guest will be treated to four nights of French cuisine and learn how to create authentic dishes against the backdrop of the home of Magimix in the French countryside.
Magimix UK managing director Jonathan Burrage (pictured) commented: “We’re delighted to be partnered with ‘The Hundred Foot Journey’ and to offer this fantastic holiday that reflects the heritage of Magimix to our loyal customers. With training of the culinary arts, and particularly French cuisine, at the backbone of the film our support of ‘The Hundred Foot Journey’ was a natural fit. We hope the film will inspire budding chefs to persevere in the kitchen, to learn new skills and techniques and encourage food lovers to engage with a wide range of cuisines.”
In addition, Magimix are set to be supporting the film with an integrated PR and social media campaign, in-store activity and promotion at key events throughout the summer.