Long live the independent!

In Industry News On

When the July edition of IER arrives in your store, the results of this year’s Independent Marketing Awards will be in the public domain. It is, however, in early June that counting of votes takes place and the winners in all categories emerge.
This year’s preparations for the Awards were particularly significant for us at IER and to our industry partner retra because for the first time we decided to grant awards for independent dealers. You may say that this should have been done before and you are right. IER, the trade mag representing independents, should have formally recognised and awarded their efforts long ago. After all it is the 16th year of the Awards.
Yet, eventually we are there, and assessing the submissions (CE and DA manufacturers submit nominations for the best independent dealers) only confirmed that electrical independents represent the essence of retail professionalism – the best of service and knowledge.  It was, therefore, very hard to select the best of the best in electrical retail. Yet, having done this we hope that both their sponsors and other trade colleagues will agree with the IMA recognitions – for these outstanding guys and their companies. We also hope that the 2008 Independent Dealers Awards will inspire manufacturers who haven’t taken part in this year’s nominations to enter their best independent partners into the 2009 Awards.
Anna Ryland, Editor
aryland@datateam.co.uk

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