Loewe UK & AWE Europe forge closer partnership

In Industry News On
loeweLoewe UK Ltd and AWE Europe Ltd have announced an extension to their current business partnership with the appointment of AWE as Main Channel Distributor for Loewe in the UK. 

In 2012, Loewe appointed AWE as distribution partner for the UK custom install channel. This has reportedly proved very successful and the two companies have now agreed to extend the partnership further giving AWE responsibility for the majority of the Loewe channel in the UK. Loewe will continue to support Galeries and some strategic accounts directly but AWE will now be the route of supply for the majority of dealers and retailers.

According to a release from Loewe, with most Loewe retailers now involved in the growing custom install market, AWE’s expertise and access to complimentary products is intended to add significant value to the Loewe proposition across all channels.  Loewe dealers will continue to enjoy exactly the same terms and conditions they have received from Loewe UK direct and in addition they will also benefit from the enhanced service and infrastructure available from ‘the UK’s leading specialist distributor of high end AV and custom install products’.

Loewe MD James McConnell said: “We feel this is a classic win-win. AWE will offer our dealers a better logistics platform at the same great terms and conditions they get today. They also offer access to margin enhancing complementary products and expertise in the home automation sector.”

Loewe is planning on launching a new range of premium UHD TV’s at IFA this year, promising competitive pricing and exclusive, individual products.

“I’ve had some insight into Loewe’s product roadmap for 2014 and 2015 and we’re very excited about their plans,” commented AWE’s managing director Stuart Tickle. AWE has also appointed their sales director, Paul Mott, to lead the development of the Loewe business for AWE.

Paul said: “Our extended distribution partnership with Loewe brings not only a compelling range of UHD TV’s to our existing CI network, but also demonstrates a commitment from AWE to the supply of specific brands into the independent retail channel. This new level of partnership will create fresh opportunities for new and existing Loewe dealers to generate profitable new business backed up by strong support. I look forward to meeting with dealers, discussing the brand and presenting the new range of screens being launched at IFA.”

James McConnell added: “Loewe has come through a tough year. However, we believe passionately that there is demand for a premium TV brand and that Loewe is that brand. We continue to offer some of the best retained margins in the industry but understand that this needs to come with relevant products and great service. You will see even more improvements over the coming year.”

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