Liebherr appliances to be supplied directly to UK trade

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Since January 1 2015, Liebherr appliances are only available from Liebherr GB Ltd. Products from the appliance manufacturer were previously available in the UK through distribution but now the company will be serving the market directly from a new specialist division at its base at Liebherr GB’s site at Stratton Business Park, Biggleswade in Bedfordshire.

The majority of staff from the previous team have been welcomed into their new positions with Liebherr GB. The existing team will also now benefit from the staff and resources at Biggleswade.


Liebherr has announced that it is determined to ensure that its trade customers and end users receive a ‘seamless, dependable and ultimately improved service’ and that any customers using previous contact information will be redirected to ensure that all enquiries can be dealt with. Liebherr will also uphold warranties and liabilities.

The existing stock is currently being moved from its previous holdings and a new logistical infrastructure is being established, the company adds.

Regional sales manager for West and North Europe Lutz Weber commented: “This is a really exciting development for the company. Liebherr is a huge global brand and the formation of the new division at Liebherr GB to handle the company’s appliances in the UK will ensure that we have a greater measure of control of the brand and, critically, the service that we provide will greatly improve.”

He added: “I would like to thank our retailers in advance for their patience through this period.”

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