LG Electronics (LG) has announced that the Korean manufacturer has revamped its OLED TV strategy with a new contemporary marketing campaign, due to launch at the end of April.
In a shift from last year’s “perfect black creates perfect colour” Aurora Borealis campaign, the new £5 million fully integrated marketing campaign will reflect LG’s evolving brand position to focus on premium products in the OLED category, the company explains. The new campaign will focus on the innovation and design credentials of LG’s 2017 OLED models.
Launching in April the campaign will be supported with out of home, TVC, instore, digital display, social, PR and print, LG says. The company adds that the new strategy will not only broaden consumer awareness around OLED technology, but the campaign kick-off coincides with the launch of LG’s hero TV, the LG SIGNATURE OLED TV W.
LG UK marketing director Carolyn Anderson commented: “LG’s continued investment in OLED technology has helped position LG Electronics as a leader in the premium TV sector. We understand that those looking for the ultimate home entertainment experience also want a beautifully designed piece of technology and our award-winning LG OLED TVs deliver deep, dark blacks and vivid colours for the ultimate viewing experience. The latest OLED campaign will help showcase the amazing capabilities of OLED and the wide variety of models and designs on offer, as well as demonstrate to consumers our number one brand position in the premium television market.”