LG Signature collaborates with fashion photographer to debut products in UK

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LG SIGNATURE OLED TV 1LG Signature has partnered with fashion photographer Rankin, to bring to life the features of LG’s new premium range with the aim of ‘capturing home technology in a way it’s never been before’.

LG Signature is a collection of ‘ultra-premium’ home technology products including an OLED TV featuring LG’s Picture-on-Glass design for a screen that’s just 2.57mm in depth, a washing machine with two drumsa main 24-inch front load and smaller pedestal mini washer – and a refrigerator including InstaView Door-in-Door, which when tapped transforms from reflective to transparent, enabling users to check contents without allowing cold air to escape.

LG Electronics UK head of marketing Carolyn Anderson commented: “LG is known for being at the forefront of innovative home technologies, and the LG Signature brand brings together those leading technologies with the very best in quality and design. We wanted to showcase LG Signature in a way that captures their elegance and beauty and who better to fulfil that vision than Rankin and his iconic portraiture portfolio.”

Photographer Rankin added: “I am always looking for new ways to challenge myself and push creative boundaries. With my portraits, from politicians to models, I always find new ways to bring my subjects to life, but this is the first time I have applied the same process to home technology products. When I saw them, I knew instantly that they needed to be shot in a simple, timeless and elegant way, to stay true to the brand.”

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