LG opens new shop-in-shops in Christchurch and St Austell

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LG has announced the opening of two shop-in-shops located in the new Purewell Electrical in Christchurch and HBH Woolacotts in St Austell. These latest openings join LG’s existing UK portfolio of shop-in-shops, now totaling nine in-store product areas across the country, including Marks Electrical in Leicester, Horders in Bristol and Built-in Kitchen Appliances in Liverpool.

The Purewell Electrical shop-in-shop, due to host its grand opening on September 27, boasts the largest LG Home Appliance retail space in the UK with a showcase of 28 products in a 40m2 area, and the addition of the first LG Home Entertainment shop-in-shop area. This houses a 5 metre long demonstration wall, featuring the brand’s webOS Smart+ TV platform.

HBH Woolacotts 9 (4)

The HBH Woolacotts Shop-in-Shop area, which opened last weekend, offers a unique home kitchen design to showcase the best of LG’s Home Appliances in a natural setting for the first time. Showcasing 14 of LG’s premium home appliance products, the HBH Woolacotts shop-in-shop also boasts a demonstration area with cut-away products and video content to communicate LG’s technology to customers visually.

LG UK commercial director of consumer electronics Andy Mackay commented: “The retail environment is absolutely critical in showcasing and demonstrating the latest technologies to consumers, and we continue to invest in our in-store presence nationwide to ensure we’re delivering the best experience to customers. We’re excited to be opening two brand new shop-in-shops this month and are confident that both these new locations will deliver unique and engaging retail platforms for our latest home technologies.”

HBH Woolacotts managing director Martin Hemmerle added: “We are delighted to be opening LG’s ninth UK shop-in-shop in our St Austell store. We believe that it’s important for our customers to experience new technology in a natural home setting with fully working products, where they can best understand the benefits that those products offer to their home and lifestyle.”

Purewell Electrical managing director Ian Griffiths continued: “The Purewell Electrical store opening in Christchurch has already seen fantastic local interest and we’re excited to now be adding the LG shop-in-shop experience. Being the largest LG shop-in-shop space in the UK, we’re confident that we are offering our local customers something really unique and an excellent environment within which to experience the latest cutting edge technology from LG.”

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