LG has installed their Shop-in-Shop concept within Marks Electrical in Leicester, Horders in Bristol & Built-in Kitchen Appliances in Liverpool. And to further cement their strong relationship with Stellisons, after installing their largest Shop-in-Shop in Stellisons Ipswich earlier on this year, LG has invested in a Shop-in-Shop within Stellisons’ Chelmsford store.
“I am delighted to add another LG Shop in Shop to the Stellisons store portfolio. The new Shop in Shop in the Chelmsford store builds upon our partnership with LG, a brand that both myself and my team are 100% behind,” commented Steve Scogings, Managing Director, Stellisons.
Almost doubling LG’s Home Appliance range footprint in his Leicester store, Marks Electrical has one of the largest LG Shop-in-Shops currently in the UK. Mark Smithson, Owner, Marks Electrical commented, “I am thrilled to strengthen our partnership with LG with the addition of an LG Shop in Shop to our Showroom. We always want to ensure we give customers the best possible experience in-store, the LG Shop in Shop along with dedicated LG Training will deliver upon that.”
Keen to develop a strong retail network of Premium Independent LG Dealerships, LG has commenced trading with Horders by launching the LG Shop-in-Shop. Mark Williams, Owner, said, “I am very pleased to announce the LG partnership with the opening of an LG Shop in Shop in the Horders showroom. We are committed to offering excellent value and service to our customers and the Shop in Shop along with dedicated LG training fits this perfectly. I am looking forward to further success with LG into 2014.”
As with all LG Shop-in-Shops, the layout and space looks to enhance the customer experience by showcasing both ‘products’ and ‘technology’, featuring a ‘cutaway’ 12kg washing machine that illustrates the precision engineering of LG’s Inverter Direct Drive technology, featured in all LG washing machines.
