LG Electronics has launched a ‘£3 million’ marketing campaign including TV, outdoor, digital and in-store activity, to support the brand’s OLED TV portfolio.
The ‘Discover OLED’ campaign – which will run throughout the lead up to Christmas – promotes the ‘visual richness’ of LG’s OLED television screens with visual content captured in Iceland, bringing to life the technology’s potential.
Alongside this broadcast activity, LG’s campaign also features an experiential and outdoor aspect centered at London Waterloo Station from the December 1 to 9. Waterloo, the UK’s busiest railway station, will play host to an OLED experience strand. Commuters will be able to encounter first-hand LG’s new EC930 Curved OLED TV and be able to take advantage of exclusive sales opportunities. The station handles over 300,000 passengers a day and forms a central part of LG’s campaign, delivering ‘significant reach and exposure’.
LG commercial director for consumer electronics (UK & Ireland) Andrew Mackay said: “OLED is the future of TV – and this is an incredible opportunity to bring the OLED story to UK consumers. We welcome consumers to ‘Discover LG OLED’ and are investing strongly in our unique technology to build LG brand values and support retail partners in the peak selling season.
“We wanted a visual journey to match the incredible viewing experience that LG’s OLED technology brings to the home. LG leads the way in developing this revolutionary display, and we feel that this campaign really does justice to the immersive power of OLED. It is an incredible display technology, and one that truly delivers the next generation of home entertainment. OLED really is the future of television, and we’re proud to share this message with the UK.”