LG invests £2 million in Curved OLED TV campaign

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LG Electronics is launching a major TV advertising campaign to support its new 55” Curved OLED TV during December 2013 and January 2014. The £2 million TV advertising & marketing campaign will air in the UK and the Republic of Ireland from 20th December 2013 until Late January 2014. In the UK, the ad will run across national TV, including ITV, C4, C5 and the breadth of satellite channels, supported by VOD services and national in-store Display & Demonstration. In Ireland, the TV Campaign represents the first dedicated CE campaign for LG on Irish channels.

Andy Mackay, LG UK Commercial Director, comments: “As pioneers of the world’s first large screen OLED technology, we want to excite consumers about Curved OLED TV, which offers unparalleled picture quality and a totally immersive viewing experience. This latest TV campaign illustrates our commitment to invest into building the LG Brand and demonstrates our continued focus to delivering the very best in home entertainment.”

The advertisement is shown below.

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