LG introduces new brand identity

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In recognition of the many changes in technology and consumer behavior that have taken place in recent years, LG Electronics have unveiled a new brand identity strategy revolving around the theme, “It’s All Possible.”

Based on the company’s management principles, the new brand identity and communications theme has been developed to consolidate LG’s brand affinity — which is viewed as becoming increasingly important in today’s marketplace.

In addition to complementing LG’s Life’s Good identity, the theme will be positioned as a singular global voice to offer a consistent brand experience across all customer touch points including TV, print, outdoor and digital media.

On August 1, the new theme will make its debut via a video displayed on LG’s electronic billboard in New York’s Times Square, and at its main website www.lg.com.

Ki-wan Kim, executive vice president and global marketing officer of LG Electronics, said: “Our new brand identity and communications campaign will encourage audiences to see LG as a force for positive change, not only a manufacturer.

“In order to create value-added solutions which bring greater convenience and enjoyment to everyday life, LG draws its inspiration from real consumers around the world. It’s All Possible will serve to reinforce our strong reputation as a people-centric company that can make customers smile.”

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