LG begins rollout of OLED televisions

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LG is set to accept pre-orders for its 55in class (54.6-inch diagonal) OLED TVs in South Korea in January 2013, with deliveries scheduled to begin in February.

Other markets where the LG OLED TV will be available will be announced over the next several weeks along with their respective prices. The announcement came on the eve of the CES Show, where an early version of the TV was awarded ‘Best of Show’ in 2012.

More than 1,400 LG retail stores in South Korea will begin accepting orders from consumers for the model costing approximately US $10,000. LG is prepared to ramp up quickly to take the lead in the OLED segment that is expected to grow to 7.2 million units by 2016, according to DisplaySearch.

“We are extremely pleased to be able to make this announcement at the start of the new year because we believe that OLED will usher in a whole new era of home entertainment,” said Havis Kwon, president and CEO of LG’s Home Entertainment Company. “Not since colour TV was first introduced 60 years ago has there been a more transformational moment. When high definition TV was first introduced 15 years ago, the public’s reaction was ‘wow!’ but when customers see our razor-thin OLED TV for the first time, they’re left speechless.”

Only 4 millimetres (0.16 inches) thin and weighing less than 10 kilograms (22 pounds), LG’s OLED TVs produce vivid and realistic pictures thanks to its WRGB technology. The 55-inch OLED TV also offers an infinite contrast ratio, which maintains optimal contrast levels regardless of ambient brightness or viewing angle.

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