LG appliances awarded Energy Saving Trust verification

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LG Electronics (LG) has announced that the Energy Saving Trust has verified LG’s current premium appliances portfolio as energy efficient.

Appliances including LG’s ‘9Kg 6 Motion Direct Drive A+++’ washing machine (pictured) is shown to save users 35% electricity compared to equivalent models and will now carry the ‘Energy Saving Trust Verified’ logo, the Korean manufacturer says.

With this latest verification from the Energy Saving Trust, LG adds that it will also be able to provide consumers with insight into how appliances impact running costs, emission and energy consumption; offering ‘more information than ever before’ from which consumers can base their purchasing decisions.


Energy efficiency is a high priority when purchasing new home appliances, LG believes. According to the ‘UK Pulse Energy Saving Trust 2014’ report, 73% of householders are worried about their energy bill. The report has also seen an increase in demand from consumers for more information about product energy efficiency, something which LG aims to provide with the information now available through the Energy Saving Trust verifications.

Energy Saving Trust certification client relationship manager Elaine Berry commented: “The Energy Saving Trust is delighted to verify LG’s hero range of home appliances as energy efficient. EST verification means that LG can now offer customers more information than ever before about the efficiency of the hero range and ensure that energy saving becomes an important part of the consumer buying decision process. Consumers want to be informed about products before they buy them.”

LG Electronics UK commercial director Andy Mackay added: “European consumers are becoming more aware of the efficiency of their products than ever before and it’s now a core factor when choosing home appliances. LG’s latest home appliance products have been engineered with this fact in mind. For example, the integration of LG’s unique 6 Motion Direct Drive technology in the laundry range and LG’s Linear Compressor technology within refrigeration both minimise one’s carbon footprint while maximising performance and user convenience.”

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