LG Electronics today announced that it is introducing NOW TV, the internet TV service powered by Sky, to its Smart TV platform. LG will be the only Smart TV provider to offer access to NOW TV for a minimum of 12 months.
The new partnership means that LG becomes the first TV manufacturer to offer access to NOW TV to its customers, letting them instantly enjoy Sky Sports and Sky Movies without a contract. The service will be available from August 2013 and marks another first for the LG brand’s industry-leading Smart TV offering.
Owners of LG’s 2012/2013 range of TVs and 2013 Blu-ray players and Home Cinema Systems will be able to enjoy the benefits of NOW TV, including pay-as-you-go access to Sky Sports and monthly access to Sky Movies. The service includes a customised NOW TV card that will sit on the Smart User Interface and will curate content according to major upcoming releases and events.
Craig West, Head of Marketing for LG Consumer Electronics UK, said of the new partnership: “2013 has been a fantastic year for LG and we were recently named Best Audio Visual Brand by Which? for our impressive line-up of TVs and AV products that represent reliability and quality for consumers. The LG / NOW TV joint multi-million pound investment to develop, launch and market the service demonstrates LG’s continued commitment to bringing the best in home entertainment and is proud to be the first and only TV brand to offer consumers the benefits of the NOW TV service”
This marks a significant step for consumer choice, offering them contract-free Sky content, when they want it and for as long as they want it, and now available to directly stream on an LG Smart TV”.
Gidon Katz, Director of NOW TV, added: “We’re constantly working to offer NOW TV on new platforms to meet the ever-increasing appetite for access to great content across a range of internet-connected devices. As a result, we’re delighted to be partnering today with LG to give our customers another way to enjoy great blockbuster movies and the best live sport -including exclusive action from the Barclay’s Premier League, UEFA Champions League, Ashes Test cricket, US Open tennis, the 2013 Formula 1 season – all on their main TVs.”
NOW TV is the latest addition to LG’s line-up of Smart TV services, which also features apps that are easily navigated via LG’s Magic Remote Control which uses point, motion, wheel and voice gesture to control the user interface for a better all-round experience.