As LG Electronics (LG) returns as the ‘Official Garment Care Supplier’ at London Fashion Week this February, the brand is highlighting the nation’s struggle to properly care for its wardrobes.
Despite more than 94% of Brits now owning a washing machine, almost half of those asked admitted to not separating their laundry according to garment care instructions and more than 60% of respondents admitted to frequently defaulting to ‘Quick Wash’ functions to complete their laundry, LG has revealed.
The company adds that those aged 55 and over were the best at recognising garment care symbols, whilst 25 to 34 year olds performed the worst, recognising even fewer instructions than 18 to 24 year olds. With the right washing cycles, and careful attention paid to garment care instructions, LG believes clothes can last longer and look better; something that these statistics suggest the younger generation could stand to learn.
LG continues that men fell behind women when tasked to recognise washing symbols, performing worst on the ironing visual – which may come as no surprise to some households. However, despite their weaker knowledge of the symbols, men are less likely to automatically switch to ‘Quick Wash’ programmes than women, opting for more specialised wash cycles when doing the laundry, the manufacturer adds.
LG Electronics UK commercial director Andy Mackay commented: “LG recognises the increasing consumer demand for technology features that provide efficiency. With people living ever-busier lives, smart features can really assist in helping to cut the time spent on household chores and improve our performance too. That’s why LG continually strives to provide consumers with innovative technologies that allow for more efficient and smarter lifestyles, such as Turbowash and NFC technology.”