For the run-up to the festive season, Leisure has announced a three month-plus cashback offer to drive sales of its range cookers.
The brand is encouraging passionate cooks to embrace their inner foodie this Christmas, and either purchase their first ever range cooker, or upgrade their existing one, by giving customers the chance to claim up to £200 cashback during the busiest sales period of the year.
Available across selected Leisure 90cm, 100cm and 110cm range cookers, the promotion runs from September 28 to January 10 at participating retailers. There are over forty models available, covering a wide range of sizes, colours and fuel types, including the new Chefmaster range cooker.
The incentive also offers retailers an opportunity to tap into one of the fastest growing freestanding cooking categories, Leisure adds. The 90cm+ market is fuelling freestanding cooker growth (+9% YoY), highlighting that range cookers are fast becoming must-haves for their versatility and ability to make a statement in any kitchen.
Beko Plc growth brands manager Gino Grossi commented: “We’ve had great success with our previous cashback promotions, and expect this one to be especially popular given the timing. It is an expensive time of year for most, so this is our way of giving back a bit of festive cheer to our customers and retail partners. Category growth is looking really positive, and with the introduction of our new Chefmaster range this year, it’s going to be a busy but exciting main season for Leisure.”
Featuring the brand’s Leisure Tribes creative, the promotion is supported with in-store POS including A3 posters, tent cards and swing tags. The cashback can be claimed by completing the redemption form, which is downloadable from www.leisurepromo.co.uk where the full terms and conditions are also listed.
