Leisure, the brand for creative cooks, is exclusively offering customers of Euronics retailers the chance to upgrade their range cooker guarantee from one to three years*, free of charge. Available from 12th April to 30th June.
As part of the brand’s ongoing commitment to encourage passionate cooks to embrace the versatility of cooking on a range cooker, the new promotion is intended to help Euronics retailers drive Leisure sales. With a variety of models in the Leisure collection covering a wide mix of sizes, styles, colours and fuel types, there is a range cooker to suit any kitchen. From traditional country piles to urban apartments, more and more households are discovering the benefits, flexibility and enjoyment a range cooker offers.
Steve Naylor, Channel Manager Independents at Beko plc said: “We’re really excited about our new promotion and believe that our retailers and consumers will welcome the additional two-year guarantee. It’s also a great opportunity for retailers to emphasise our Good Housekeeping Institute endorsement, giving customers further confidence in the product that they’re buying.”
The new promotion is being supported with online banners, in-store POS including striking A3 posters, tent cards and swing tags featuring Leisure’s hero model, the Cuisinemaster Pro.
Launching at this year’s CIH Show to Euronics retailers, the Cuisinemaster Pro is designed to offer a more professional, yet on-trend look in your kitchen, with premium metal knobs, a new handle design and touch control white LED display. It offers a large five-burner gas hob that includes a wok burner and also has an extended ceramic zone with cast-iron griddle pan for a healthy alternative to frying food. With the biggest main oven in the 100cm range cooker market, the spacious 75 litre capacity is big enough to fit a large family sized roasting joint with ease.
