Leisure is targeting homeowners with a passion for cooking with a new cashback promotion, available across the brand’s entire range cooker collection.
The promotion offers up to £200 cashback and is available through participating retailers. It will run from July 14 to August 31 2016 and will be supported with in-store and digital POS, online advertising, plus a targeted digital campaign.
Covering the collection of 90cm, 100cm and 110cm stylish range cookers, in a selection of colours and fuel types, the promotion includes the brand’s latest CK100D210 Cookmaster model, which boasts a five zone induction hob, two ovens and a traditional grill cavity.
Leisure brand manager at Beko plc Gino Grossi said: “Our new cashback promotion is a great way to ensure Leisure is front of mind for those looking to renovate their kitchens this summer. We’re making the offer available across our entire collection so that there’s a size, colour and fuel type to suit any kitchen, whether that’s in a quaint countryside home or a chic urban townhouse. We have bespoke and striking POS collateral to support the activity, and we really hope that our retail partners will take full advantage of these to maximise visibility of the promotion in-store and in turn, increase sales.”
There will also be a landing page on www.leisurecooker.co.uk to further attract and inform those browsing the website. The cashback can be claimed by completing the online claim form at www.leisurepromo.co.uk where the full terms and conditions are also listed.
