Leisure launches new Colours range

In Industry News On

Leisure has launched a new collection of colour range cookers which were unveiled at this year’s CIH Trade Show.

Nutmeg Brown, Snow White and Regency Red join the existing range of black, cream, silver and stainless steel. The three new shades are available across the various models in the Leisure range – 60cm, 90cm and 100cm, dual fuel and electric – and consumers will be able to order direct from dealers for delivery within days rather than weeks.

Amanda Castle, marketing manager at Beko PLC, commented: “The growing trend for colourful kitchen appliances that make a style statement, represents a huge opportunity to grow incremental sales. The launch of the new Leisure Colours collection, coupled with the high quality of the products, will stimulate consumer excitement, and we are confident that it will also deliver further growth for the Leisure brand and the category.”

The launch of the new Leisure Colours range cookers is supported by a multimedia campaign, including press, online and PR activity.

You may also read!

Including dangerous electrical goods in the Online Harms Bill – is the time finally right?

Electrical Safety First – a leading UK consumer protection charity – is well known for its high profile media


Whirlpool UK Appliances Ltd announces return of global STEM tournament in Peterborough

Whirlpool UK Appliances Limited, parent company to Hotpoint, Indesit, Whirlpool and KitchenAid, has announced the return of its Institution


AMDEA’s new energy labelling toolkit – all the trade needs to know from A-to-G

AMDEA has created an easy-to-use, online toolkit for appliance manufacturers, distributors and retailers to ensure they are customer-ready for


Mobile Sliding Menu

©2020 Innovative Electrical Retailing. Datateam Business Media Limited. All rights reserved.
Registered in England No: 1771113. VAT No: 834 8567 90.
Registered Office: 15a London Road, Maidstone, Kent ME16 8LY