Leisure has launched a new collection of colour range cookers which were unveiled at this year’s CIH Trade Show.
Nutmeg Brown, Snow White and Regency Red join the existing range of black, cream, silver and stainless steel. The three new shades are available across the various models in the Leisure range – 60cm, 90cm and 100cm, dual fuel and electric – and consumers will be able to order direct from dealers for delivery within days rather than weeks.
Amanda Castle, marketing manager at Beko PLC, commented: “The growing trend for colourful kitchen appliances that make a style statement, represents a huge opportunity to grow incremental sales. The launch of the new Leisure Colours collection, coupled with the high quality of the products, will stimulate consumer excitement, and we are confident that it will also deliver further growth for the Leisure brand and the category.”
The launch of the new Leisure Colours range cookers is supported by a multimedia campaign, including press, online and PR activity.
