Range cooker brand Leisure is launching a festive cashback promotion in a bid to drive sales during what is a key buying and planning period for kitchen refurbishments.
Running until December 31 2015 with participating retailers, the new incentive is offering up to £200 cashback across the brand’s 90cm, 100cm and 110cm range cookers in a selection of colours and fuel types. Featuring the brand’s Leisure Feasts creative, the promotion is supported with in-store POS, digital display, advertising and social activity, plus presence on key retailer websites.
Beko plc senior marketing manager Alexandra Boon commented: “The run up to Christmas is a key sales period for consumers who are looking to prepare their homes for the festive season. Our new cashback promotion is a great way to ensure Leisure is front of mind when they are choosing a new range cooker and our family collection means there are sizes, styles and colours to suit any kitchen.
“Our key target audience of adventurous cooks and foodies love nothing more than getting creative in the kitchen and Leisure is perfectly placed to help them advance their cooking skills even further. Our range cookers come packed with clever technology and offer the ultimate flexibility, allowing users to cook an entire feast in one go – which is particularly important at this time of year! With our retailer partners behind this offer, we are confident that together we will drive additional sales this Christmas.”
The cashback can be claimed by completing the redemption form, which is downloadable from www.leisurecooker.co.uk/cooker-cashback where the full terms and conditions are also listed.