Leisure ‘incentivises kitchen refurbers’ with cashback promotion

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Range cooker brand Leisure has announced that it is launching an Easter cashback promotion aligned to the peak season for kitchen refurbishment. The brand’s incentive will run across selected 90cm, 100cm and 110cm range cookers.

Consumers purchasing a selected Leisure range cooker between March 19 and May 14 2015 can claim up to £200 cashback by completing a downloadable form, available at leisurecooker.co.uk/cookercashback.

Brand manager for Leisure at Beko plc Amanda Selby commented: “The growing housing market is helping to drive demand for new appliances. There are approximately 1.7m kitchen refits completed every year, so we recognise that this is the perfect opportunity to incentivise and engage with our audience of keen cooks and foodies who love to entertain.

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“This Easter promotion forms part of our on-going commitment to growing the overall range cooker category. We hope that our retail partners will take full advantage of our new promotion and use our dedicated POS displays to maximise stand-out, visibility in-store, and ultimately increase sales.”

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