Leisure heats up range cooker sales with cashback promotion

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This Easter, Leisure is giving food lovers an extra reason to purchase one of its range cookers with the launch of its new cashback promotion, live from March 17 to June 1.

Leisure Easter cashback bannerTimed to tie-in with the annual peak season for kitchen refurbishments, the brand’s latest incentive will be supported with in-store POS, print and online advertising, plus a targeted digital and social campaign.

Offering consumers more choice, this year the promotion runs across the entire Leisure range cooker collection, including the brand’s latest Cookmaster model with Induction hob (CK100D210). Those looking to renovate their kitchen can claim back up to £200 when purchasing a new Leisure range cooker, by completing the online form at www.leisurepromo.co.uk.

Beko plc senior marketing manager Alexandra Boon said: “We know that Easter is a key planning period for kitchen refurbishments, and cashback is a great way of rewarding consumers and ensuring Leisure is front of mind when they are choosing a new cooker. Our range cookers are full of features to ensure the ultimate cooking flexibility and are available in different sizes, styles and colours – there really is a model to suit any kitchen.

“We love food and know Leisure owners love nothing more than getting creative in the kitchen. We’re perfectly placed to help users advance their cooking skills even further through the versatility that cooking with a range cooker can offer. We encourage our retail partners to make the most of our new promotion and help us introduce new consumers to the brand by using our eye-catching in-store POS displays and online banners, which feature our striking Leisure Feasts creative.”

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