Lars Schubert appointed chief operating officer of BSH Hausgeräte

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Lars Schubert, currently chief technology officer and member of the board of management of BSH in China, will join the board of management of BSH, Europe’s leading home appliance manufacturer, on April 1.

The engineer succeeds Dr. Silke Maurer, who is leaving the company.

Mr Schubert has worked for BSH since 1995. After studying mechanical engineering at the University of Chemnitz-Zwickau, he began his career at BSH in the Material Technology and Analytic division in Traunreut.

After his first BSH assignment abroad in the US, where he was responsible for the cooking factory in New Bern, North Carolina, he held various management positions in production, product development and product management in Germany and abroad.

In 2016, Mr Schubert moved on to Nanjing, China, where he has held the position of chief technology officer and member of the BSH board of management in China since 2019.

Dr Carla Kriwet, chief executive and chair of the BSH board of management, said: “Lars Schubert knows BSH and the needs of our consumers very well. He stands for innovation and speed like no other. We are very pleased to now also be working with him on the board of management, benefiting from his experience in Asia.”

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