KitchenAid launches its major appliance portfolio in Britain

In Industry News On

America’s iconic KitchenAid brand has enjoyed a cult following among serious cooks since it first introduced the stand mixer in 1919. Now this US brand (owned by Whirlpool) introduced its collection of premium built-in major domestic appliances in Britain. Stylish and simple to use, the range now includes ovens, microwaves, hobs, cooker hoods, refrigerators, and dishwashers.
The new portfolio combines professional performance and functionality, and is suited to both contemporary and traditional interiors. These stylish appliances are presented in the newly refurbished Maytag showroom in Redhill Surrey, since Maytag will be distributing KitchenAid appliances in Britain.

Managing Director, Richard Thompson comments: “Through the small electrical appliances, KitchenAid has already established a loyal customer base. At the outset we intend to leverage this success and then spread the quality messages of the range beyond this core audience to encompass buyers totally new to the brand. Trade customers are strongly advised to pay a visit to our brand new showroom in Redhill to experience the great sales opportunities for themselves.”

You may also read!

Currys reports resilient performance “against a softer market”

In its trading update for the 10 weeks ended January 8, Currys said that like-for-like sales were up 4%,


Electrical Safety First welcomes amendments to the Building Safety Bill

Amendments to introduce a five-yearly electrical safety checks for social tenants and leaseholders in High Rise Residential Buildings (HRRB),


QED launches Connect AV cables and adapters

British audio specialists QED has introduced its new Connect range of AV cables and adapters, custom-designed to deliver the


Mobile Sliding Menu

©2021 Innovative Electrical Retailing. Datateam Business Media Limited. All rights reserved.
Registered in England No: 1771113. VAT No: 834 8567 90.
Registered Office: 15a London Road, Maidstone, Kent ME16 8LY