KitchenAid launches its major appliance portfolio in Britain

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America’s iconic KitchenAid brand has enjoyed a cult following among serious cooks since it first introduced the stand mixer in 1919. Now this US brand (owned by Whirlpool) introduced its collection of premium built-in major domestic appliances in Britain. Stylish and simple to use, the range now includes ovens, microwaves, hobs, cooker hoods, refrigerators, and dishwashers.
The new portfolio combines professional performance and functionality, and is suited to both contemporary and traditional interiors. These stylish appliances are presented in the newly refurbished Maytag showroom in Redhill Surrey, since Maytag will be distributing KitchenAid appliances in Britain.

Managing Director, Richard Thompson comments: “Through the small electrical appliances, KitchenAid has already established a loyal customer base. At the outset we intend to leverage this success and then spread the quality messages of the range beyond this core audience to encompass buyers totally new to the brand. Trade customers are strongly advised to pay a visit to our brand new showroom in Redhill to experience the great sales opportunities for themselves.”

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