Kenwood wins its first iF Gold Award

In Industry News, Product News On

Kitchen appliance manufacturer Kenwood has been recognised for excellence in design by being awarded a prestigious Gold iF Award for its Kenwood CHEF Sense.

This Gold Award is a particular achievement for Kenwood as the CHEF sense represents 65 years of evolution of the iconic Kenwood Chef model from the 1950s, the company says.

The iF Design Jury commented: “Everything about this kitchen machine is perfect: it’s sturdy, it’s easy to clean and it delivers very high performance. Using high-end materials, all these functions have been translated into a very clean and clear design concept that instantly communicates trust, efficiency and high quality.”

Kenwood industrial design team leader Jamie Weaden added: “Kenwood’s products have won numerous design awards over the decades, but as the iF Gold Award recognises only the very elite of the winners, it’s especially prestigious and an achievement we are very proud of.

“Our products achieve both a rational consumer pull as well as an emotional one. What sets the CHEF Sense apart from its competitors is the focus given to aesthetics and delivering the best user experience we possibly could.”

iFaward_winners wall (3)

Each year the iF Design Awards attract almost 5,000 product entries from more than 50 countries and this year was judged by 53 renowned experts from 20 countries. The very best entries are awarded an iF Gold Award while other great entries receive an iF Award for outstanding design quality.  There are 1,500 winning entries and within these only 75 Golds are awarded. Running since 1953, the internationally renowned iF Design Awards represent outstanding design achievements and Kenwood celebrates being one of few British brands to receive this accolade.

As well as a Gold Award, Kenwood also walked away with a further two iF Design Awards for the Kenwood MultiOne and Kenwood Multipro Micro this year, the company reveals.

Jamie Weaden commented: “The MultiOne and Multipro Micro have been designed with both user convenience and functionality front of mind.  We believe a progressive aesthetic paired with investment in the key touch points, both in terms of time and cost, will be critical in driving desire and delivering delight in ownership for many years to come.”

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