Jamie Oliver teams up with Tefal

In Industry News On

At an intimate preview hosted by TV’s Naked Chef, Jamie Oliver launched his first range of electrical food preparation products, which are manufactured by Tefal. The collection comprises a liquidiser, food processor and multifunctional grill, which will be available nationwide from September 2009.

Oliver has worked closely with Tefal to develop the range, which aims to make cooking easier and the kitchen more stylish with its sleek black and stainless steel design.

“I’m very excited to be launching this new electricals range with Tefal,” said Oliver, “as it’s been a dream of mine for some time to develop a really good set of affordable kitchen electric essentials. Whether you’re just starting out as a cook, a dinner party whizz or a busy parent feeding the family, Tefal and I have designed this range to make life in the kitchen much simpler and to inspire everyone to get cooking.”

The mixer products feature a patented Perfect Mix System that works using an off-centre blade and non-circular, angled base shape to ensure all ingredients are blended or processed to perfection.

With its small footprint and integrated storage drawer for the blades, the food processor proves the perfect partner for the liquidiser and double-sided grill, which also offers a barbecue and oven function.

You may also read!

Customers urged to play their part for safe reopening

Thousands of retailers will be welcoming back customers from today as ‘non-essential’ retail begins to reopen. Retailers have spent hundreds


“The difference is clear” with the new glassdraftAir from Siemens

Siemens, the premium household appliance brand, has announced the launch of the glassdraftAir extractor. A new take on the


Hughes announces reopening of all its stores on 12th April

Hughes Electrical has announced that all its 32 stores, across seven counties in England, will reopen at 9.00am on


Mobile Sliding Menu

©2020 Innovative Electrical Retailing. Datateam Business Media Limited. All rights reserved.
Registered in England No: 1771113. VAT No: 834 8567 90.
Registered Office: 15a London Road, Maidstone, Kent ME16 8LY