iRobot to ‘clean up’ at final round of FIA World Rally championship

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Robotics company iRobot has announced it is sponsoring the new iRobot Brenig Stage, the climax to both the Wales Rally GB and the 2014 FIA World Rally Championship.

Taking place from Thursday November 13, the Wales GB will culminate on Sunday with the final run through the breathtaking scenery of Brenig and the rally’s dramatic, concluding Power Stage for which extra points are awarded.

iRobot-Roomba_880 softtouch bumper (4)

iRobot distributor Witt UK & Ireland market manager Bo Simonsen said: “Like the 2014 Wales Rally GB, which will power through 23 stages culminating in the iRobot Brenig Power Stage, iRobot is the driving force in the home. With the Roomba 800 Series’ new AeroForce Extractors, iRobot has invented a completely different way to clean your floor. These robots, and the AeroForce technology behind them, are disrupting the floor care category yet again. As the creator of the home robot category, iRobot is dedicated to driving innovation and offering practical solutions to every day problems.”

Wales Rally GB managing director Ben Taylor added: “We are delighted to welcome iRobot to Wales Rally GB and the world of international stage rallying. Thanks to global live TV coverage, the event will be broadcast to more than 50 million viewers around the world, providing an engaging and dynamic platform for innovative brands like iRobot to showcase their products.”

The iRobot Brenig Power Stage action will be screened live to UK television audiences on BT Sport with delayed ‘as live’ coverage on SC4. Subsequent highlights will be aired on both ITV4 and Motors TV.

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