According to gfu, the organisers of international tradeshow IFA to be held this year from September 5-10 in Berlin, IFA TecWatch will display ‘the technologies for the markets of tomorrow’.
Exhibitors in the TecWatch hall will reportedly be revealing ‘new standards and solutions for digital media, future-proof energy efficiency concepts, 3D printer products, ease of operation in the smart home, data security and security in the home, fitness and health apps and ideas for solving transport and traffic problems’.
Other key topics are set to include Smart TVs, second screens and multimedia. The IFA organisers say: “Conventional television broadcasts and web content already share the same screen, and in doing so open up a whole new world of content and functions. TecWatch highlights these new possibilities with numerous examples of innovative technology, such as the HbbTV standard, which delivers TV broadcasts and web content, as well as innovative second-screen applications and new video streaming technologies.”
Also set to be revealed are Ultra HD and advances in 3D technology. According to gfu: “Displays capable of many times the resolution of current HDTV will be among the stars at IFA, and in the years to come there will be a dramatic increase in moving image content offering this standard of quality. Already, video-on-demand platforms are preparing for a future with Ultra HD. Thus Netflix, the international video streaming provider, will probably commence operations in central Europe this year. It will be some years before an eco-system for broadcasting transmissions emerges from these initiatives. The industry will first need to define new broadcasting standards, video coding, interfaces and production processes.”
Developments in smart home technology are on the agenda too. Gfu says: “The focus of the smart home is on energy efficiency, safety and ease of operation. A joint presentation at TecWatch by the three trade associations ZVEI, ZVEH and VDE will highlight these aspects. It includes the ZVEH e-Haus, a fully equipped model that demonstrates the capabilities of the smart home. Visitors interested in energy management, energy storage, electro-mobility, smart grids, supervised housing, usability and device control using smartphones and tablets will find forward-looking solutions here that are anything but pipe dreams: all the solutions and products on display in the e-Haus are already on the market.”
Throughout the fair the IFA TecWatch Forum in the middle of the display hall will feature a unique programme of papers and panel discussions. Key events will include ‘Ultra HD and new media technology: a debate with experts and press conference’ and ‘Smart home: energy efficiency, security and ease of operation’.
Exact dates for these panels are yet to be announced.
