Industry braced for the full-scale return of IFA in 2021

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Organisers of IFA have announced that the event is set to take place as a full-scale, real-life event from September 3-7, 2021.

Messe Berlin said that there has been huge interest from brands, manufacturers and retailers across all industry sectors to exhibit, network and co-innovate on location in Berlin.

For the time, IFA will host two new events – Tech Up for Women Conference and Berlin Photo Week – in addition to the exhibition, keynotes, IFA Next, for innovators and start-ups; SHIFT Mobility, for the Future of Mobility; and the IFA+ Summit which will explore the digital future.

Martin Ecknig, chief executive of Messe Berlin, said: “IFA Berlin is the world’s most inspiring tech event, and completely unique in its depth and breadth of showcasing the global technology industry – from start-ups to the biggest consumer electronics brands in the world.

Jens Heithecker, IFA executive director and executive vice president of Messe Berlin, said: “As always, keeping our visitors and exhibitors safe is our top priority. The global vaccination effort is gaining huge momentum, while tough lockdowns are finally beginning to pay off – which gives us confidence that we can invite the world to come to Berlin in September for IFA 2021.

“Of course, with all our precautions to ensure everybody’s good health, we don’t expect IFA Berlin 2021 to set new records. However, the trend is clear: IFA Berlin is set for a full-scale comeback, to lead our industry once more.”

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